"Focusing on exceptional customer service and exceptional parking experiences for all of our customers on a day-to-day basis."

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Financials

Expenditures

Our major expenditures primarily consist of salary and wages, municipal taxes, maintenance, towing charges, utilities, fuel and information technology costs.

Revenue

The CPA is not tax-payer supported. Revenue is generated through parking fees, parking fines and Impound Lot charges.

Revenue over 5 years (in millions)

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successes

  • First Ever Effectiveness & Efficiency Workshop

    In these challenging economic times, we decided to host a workshop, open to all of our staff, which was focused on generating new, creative ways to increase revenue and innovative ways to cut costs. Fourteen staff-initiated projects came out of this workshop that are now being implemented at the CPA to increase efficiency and effectiveness in new ways.

  • Heritage Park Launch

    CPA’ s ParkPlus was proud to be the provider of choice as Heritage Park made the decision to transition to paid parking in May. The convenience of the ParkPlus System, including paying with your ParkPlus cell phone account, is now in place at Heritage Park.

  • LIDO Parkade Opening

    Kensington's newest parkade is a brand new facility with 32 stalls in the new Lido development. This parkade is special to us because we worked with a developer to include public parking in a mixed-use building. This was a great way to create new parking spots in this popular shopping district.

  • Continuing to Add Parking Supply

    More spaces around the East Village

    In November, we opened a new lot at the location of the former Cecil hotel and expanded another of our existing lots nearby, which together added 231 stalls to the area. It is important to incorporate parking to support the East Village area’ s growing neighbourhood.

  • EV chargers

    This year, we expanded our supply of electric vehicle charging stations to six of our parkades. The CPA supports Calgary’ s green initiatives, so providing this service to motorists who’ ve shifted to using electric vehicles is fitting. The charging stations are free to use with a paid parking session and are located in prime spots in our facilities.

  • Yahoo Crew

    Giddy-up for Free Parking

    Inspired by the success of our annual Holiday Parking Elves campaign, we decided to suit up in inflatable horse costumes and roam the streets of Calgary giving away 150 free parking sessions during Stampede week. Our Yahoo Crew took care of the parking sessions of visitors to the downtown core and handed out ParkPlus gift certificates.

  • ParkPlus presented in China

    Alberta Trade Mission

    85 Albertan companies, including the Calgary Parking Authority, joined the Government of Alberta on the Alberta Trade and Investment Attraction Mission to China. The focus of this mission was to build B2B relationships and assist in building business opportunities between Alberta and China. We are excited to broaden and build relationships that hopefully lead to expanding the ParkPlus System overseas.

  • Park a Friend

    You asked, and we listened. We added an exciting new feature to the MyParking app called ‘Park a Friend’ , which allows users to start a parking session for any licence plate that they would like, even if it is on another account. Potential uses for this feature are for company cars, rental cars, or impressing that special someone by paying for their parking.

  • New Payment Options

    Visa Checkout

    We are always on the lookout for new, convenient payment options for our customers, and last year we added Visa Checkout as an online payment option. Customers can now use their Visa Checkout account to add funds to their ParkPlus account, make a payment using the Virtual Pay Machine and pay tickets online.

  • Day of Giving

    In April, we introduced a new initiative for our staff called the “Day of Giving”. Many of our employees give back to their local communities by volunteering with charitable organizations and we want to support their efforts. The Day of Giving offers one paid day off per year to volunteer with a charitable organization of the employee’s choice. In 2016, our staff volunteered over 190 hours as part of this program.

CPA

About the CPA

Since 1968, our company has been an integral part to the success of the city. We were established to provide public parking and serve the public interest because at the time, the paid-parking landscape was controlled by private companies who had little to no relationship with the people of Calgary.

For many years, our mandate was only to operate public parking but eventually this evolved and in 1994 we took over the enforcement arm of the business from the Calgary Police Service. This new role resulted in a stark change in our interaction with the public and suddenly our focus became enforcement. Fast forward to the early 2000s, and our customer satisfaction surveys told us the public didn’t like us. We found ourselves the focus of the media on a weekly basis and we were at a crossroads. We had lost our way and change was desperately needed. Shortly after, management was replaced and customer service became, once again, our top priority and it was then that we started to rebuild our relationship with the people of Calgary.

Today, we take pride in the relationship we have with Calgarians and the role we play. We talk to the public, we make ourselves as available as possible and we work hard to provide Calgarians with exceptional customer service. It is with humility, but great excitement, that we have returned to our roots of serving the public’s interest and because of this we are committed to helping build a better Calgary.

CPA Gives

At CPA, our vision is to become a leader in community involvement so that we can make Calgary better every day. In 2016, several of our staff members volunteered to form the CPA Gives committee. Based on the input provided by the rest of our staff, eight charities were chosen as the focus of fundraising initiatives throughout the year. These charities were:

In total, over $13,200 was raised for these deserving charities, including additional funds raised for the Red Cross during the Fort McMurray fire, and over 450 hours were contributed by our staff volunteers.

Amount raised per charity:

Backpacks for Kids
$1,454.15
United Way
$5,734.00
AB Children's Hospital
$757.55
Calgary Homeless Foundation
$1,249.90
Calgary Food Bank
$758.42
AB Cancer Foundation
$1,896.00
Heart and Stroke Foundation
$326.05
Calgary Humane Society
$445.60
Red Cross
$660.00
TOTAL
$13,281.67

A Better Calgary

Building a Better Calgary

The revenue we remit to The City goes towards funding projects like recreation centres, pathways and libraries.

The CPA is not tax-payer funded. In fact, in the past 5 years, the CPA has returned more than $135M in revenue and taxes to The City.

Contrary to popular belief, we do not set parking rates for the whole city. In fact, on average, our rates are 15% below fair market value.

The Experience

CPA Board

Fred
Clemens

MESSAGE FROM THE CHAIR

It’s fantastic to look back and see what a great year it’s been for the Calgary Parking Authority. Last year, CPA continued working with The City of Calgary to develop long-term strategies to ensure that the service the CPA provides helps enhance the great potential of this city, now and in the future.

Our role as the Board is to provide high-level strategic planning, guidance and direction to help ensure CPA administration continues to provide exceptional parking experiences and value to Calgarians, The City and its other stakeholders. The Calgary Parking Authority is committed to supporting the needs of the community and its customers, employees, stakeholders, and other members of the public. Our primary focus is to ensure that CPA’s strategic focus aligns with City Council’s priorities.

The Calgary Parking Authority plays an essential role in the successful implementation of The City’s Transportation plan. CPA is responsible for enforcing parking regulations such as rush-hour zones that help improve traffic flow and promoting public safety; for example, the CPA helps keep cross-walks clear of vehicles to safeguard pedestrians. Last year, CPA also made some exciting in-roads by working to include public parking in a mixed-use building, providing additional parking opportunities for retail customers. CPA continues to update the technology of the ParkPlus System to keep this world-class parking system on the leading edge. Last year, this included adding the ‘Park a Friend’ feature to the MyParking app and beginning the roll out of the enhanced ParkPlus pay machines on-street.

This company continues to impress us by the way it embraces innovation and we are very much looking forward to seeing what CPA will accomplish in 2017.

Fred Clemens, Chair

Sebastien
Gittens
Gian-Carlo
Carra
Councillor
Lisha
Hassanali
Ellen
Chidley
Eric
Sawyer
Mac
Logan
Sean
Chu
Councillor
John
Pantazopoulos

Leadership

Mike Derbyshire

Mike joined the CPA in March of 2015 as the General Manager. Mike's career progression has provided him with a wealth of leadership experience in different organizations and allowed him to hone his executive management skills. Mike has a B.PA from Athabasca University, is a Canadian Risk Manager and a ICD certified corporate director. Mike is keenly focused on customer service and continuous improvement and is excited to be a part of a dynamic, world class team.

Dean Bell

Dean is currently responsible for the parking operations, facilities development and maintenance, planning and marketing for all on- and off-street parking at CPA. His team is responsible for the day-to-day upkeep and maintenance of all physical assets, maximizing use of all parking facilities and ensuring our facilities are top-notch for our customers.

Kurt McCaw

Kurt and his team oversee the various systems and programs used by the CPA to operate the ParkPlus System. They also provide direct pay machine support and are responsible for servicing the ParkPlus pay machines and assist in maintaining CPA's security and parking guidance systems.

Shelley Trigg

Shelley has worked at the CPA since 2004 and currently oversees the customer service and communications team, who are responsible for providing front-line support for monthly contract customers, ParkPlus customers and administering the residential parking permit program. Her team also handles media and social media relations, internal and external communications, website support and community relations.

Kathy Lidbury

Kathy joined the CPA in 2013; her role involves supporting management and employees in any human resources related duties. Human Resources is responsible for developing and maintaining HR policies, recruitment, employee benefits, employee training, and safety and wellness programs.

Dominic Barbario

Dominic joined the CPA in 2015 as the Manager of Parking Enforcement. Dominic came to the CPA from the Calgary Police Service where he retired at the rank of Sergeant after a distinguished career spanning 34 years and a number of work areas. Dominic spent approximately half his career in the field of Traffic Enforcement and Investigations, so he brings a wealth of related experience to our Enforcement Department.

Joan Hay

Joan heads up the Enforcement Support department which includes the areas of the customer solutions centre, appeals, the issuance of tickets via our automated enforcement system and the municipal impound lot. In addition to overseeing these service areas, she is also heavily involved in special projects and policy development.

Richard Simpson

Richard leads the Sales and Marketing team responsible for selling and implementing the ParkPlus System. He brings a wealth of experience in relationship building and sales, both critical pieces to our success in moving our homegrown technology forward as a product of choice. To find out more about the marketing of the ParkPlus System, go to www.getparkplus.ca

Jolene Hackett

Jolene joined the CPA in 2016 from Alberta School Employee Benefit Plan, where she was a Division Manager of Accounting Services. She has extensive experience working with several clients in a variety of industries including profit, non-profit and government. Her Financial Services team assists in key areas of business management, budget management, cost benefit analysis, forecasting needs and revenue objectives.

Fast facts

Over parking transactions

Over on-street stalls

View More Facts

Community

Alberta Children’s Hospital

Toys for Kids

Throughout the year we gather Canadian Tire money left in vehicles at the Impound Lot that are destined for recycling or auction. This money is matched by a local Canadian Tire store, and then we buy as many toys as possible and take them to the Alberta Children’s Hospital in December. This year, we were able to purchase over $550 worth of gifts!

Parking for Veterans

Veterans’ Parking Program

Veterans are near and dear to us, so we do what we can to thank them for their service. We offer $10 monthly parking credits to veterans through our Veterans' Parking Program and provide free parking for vets on Remembrance Day.

Calgary’s Road Home

Food Bank & Calgary Homeless Foundation

Support the Calgary Food Bank and Calgary Homeless Foundation at any ParkPlus pay machine. Instead of entering the zone number you’re parked in, enter zone 3663 (FOOD) to give money to the Food Bank and zone 4663 (HOME) to donate to the Homeless Foundation. One hundred per cent of the proceeds go directly to the organization you’ve chosen to support.

Backpacks for Kids

100 backpacks

For the fifth year in a row, CPA donated 100 backpacks stuffed with school supplies by our staff to the Calgary Board of Education's Backpacks for Kids program. This amazing program helps ensure kids have the basic school supplies they need each year.

GlobalFest

Boys and Girls Club

Each year, we give the entry tickets we receive as a GlobalFest sponsor to the Boys and Girls Club so that children and families who wouldn’t typically be able to attend get to enjoy the fireworks. Our enforcement officers also provide patrolling services during this fireworks festival.

Parade of Wonders

Complimentary parking for participants

We were proud to partner with Downtown Calgary and the Calgary Comic & Entertainment Expo for the Parade of Wonders in April. We provided parade registrants with complimentary parking in any of our downtown surface lots and parkades for the duration of the parade. We were also on-site handing out $10 ParkPlus gift certificates to parade attendees and spectators.

Stay in School Program

Rotary Club of Calgary

CPA was a sponsor of the Rotary Club of Calgary's 20th Annual Stay in School Golf Tournament. The Stay in School program helps local underprivileged kids get access to higher education through mentors and monetary incentives.

First Flip Breakfast

Kicking off the Stampede

We partnered with Downtown Calgary, Calgary TELUS Convention Centre and Tourism Calgary for our fourth year sponsoring the First Flip Stampede Breakfast. This free breakfast helped get the Stampede party started and collected donations for the National Music Centre Guitar Club.

Tiny Footprints Rainbow Gala

Calgary Health Trust

We donated $500 in ParkPlus gift certificates to the Calgary Health Trust's Tiny Footprints Rainbow Gala. Calgary Health Trust is the fundraising arm of Alberta Health Services in Calgary. This organization benefits hundreds of families in Calgary each year and works with four Calgary hospitals to operate several programs.

CPA Stampede Breakfast

Spreading Stampede cheer

We held our second annual Stampede Breakfast with great food, company and fun! We were blown away by the more than 1,700 attendees who joined us. We were also impressed by the generosity of patrons who donated to the Calgary Homeless Foundation at this event. In the Stampede spirit, we also held a CPA Cow Photo Contest, where we asked for photo submissions of our iconic giveaways enjoying some Stampede fun. Ten lucky winners each received a $100 ParkPlus credit for their creativity.

Carpool Week

Give carpooling a try!

We love to support this annual campaign by carpool.ca to increase carpool program awareness and encourage commuters to give carpooling a try. Carpooling is a sustainable, cost-saving alternative to driving alone – that’s something we want to encourage!

Canadian Blood Services

Partners for Life Program

As a partner with Canadian Blood Services, we are committed to raising awareness of the ongoing need for donated blood and helping out by recruiting new donors from our pool of staff members. Last year, our amazing employees donated blood 18 times, exceeding our goal of 15 blood donations for the year.

Donating parking for a cause

United Way of Calgary and Area

Above and beyond the fundraising our staff contributes to the United Way, each year CPA donates parking for United Way volunteers during the campaign. This year, it amounted to over $14,000 in savings! They are then able to invest the money that would have been spent on parking back into the community.

The Calgary Greek Festival

Giving back to the community

We were delighted to be a sponsor of this three-day family festival, which also serves as a fundraiser for community programming. Not only that, but a portion of the festival proceeds also go towards Kids Cancer Care and the Association for the Rehabilitation of the Brain Injured. We love a gift that keeps on giving!

Supporting the Calgary Immigrant Women’s Association (CIWA)

Providing valuable work experience

CIWA is a non-profit organization that provides support programs to women immigrants, refugees, and their children and families. One of CIWA’s goals is to provide Canadian-based work experience to women who are professionally educated or trained overseas and overcome barriers to their integration into the Canadian workforce. In 2016, we partnered with CIWA to provide one participant with a ten-week work placement in our Finance department. This is a partnership that we plan to continue in coming years.

Child Safety Awareness Campaign

Never Leave a Child in a Parked Car

People often don’t realize how hot a parked car can get in the summer time, and they’ll leave their children buckled in while they run a quick errand. Heatstroke can be deadly, so we spearheaded this campaign and teamed up with the Calgary Police Service, Calgary Fire Department and Emergency Medical Services for the third annual Child Safety Awareness Campaign. Never leave a child in a parked car – not even for a minute.

Park Safe Campaign

Keeping Children Safe at School

Keeping children safe while at school starts before they walk onto the school’s property. This campaign reminds parents and motorists about the most common parking faux-pas that happen in school zones so they can avoid them. In addition to the Park Safe Campaign, we also support the AMA School Patrollers Picnic which brings together 7000 student cross walk patrollers from across the city for one big celebration.

Accessible Parking Awareness Campaign

Supporting Accessibility

This annual campaign is close to our heart because we believe there should be a place to park for everyone. Accessible parking stalls make a big difference for people with disabilities so we ramp up our efforts to spread information and reminders on this issue through November and December, when the weather often makes getting around that much more challenging. We also partner with The City’s Advisory Committee on Accessibility to help raise awareness. We issued 3340 accessibility related tickets last year, which is an 11 per cent reduction from the previous year.

Extend your stay

Leave your car with us overnight

Stay safe. On Friday and Saturday nights, when you park with us, you can leave your car until 10am the next day for no extra charge. This extended grace period means customers don’t have to be back for their car at the usual 6am time. We want our customers to have fun, but we also want them to get home in one piece.

$5 Fridays

Making Friday’s Even Better

We want to make Fridays even better than they already are. Come kick-off the weekend with $5 parking in 5 of our parkades when you enter after 11am. This promotion has been wildly popular this year with over 31,600 activations started in the past 12 months.

$5 Summer Lunch Special

Coming downtown for lunch made easy

Summer time is fantastic in Calgary and this city is full of excellent places to enjoy lunch with your friends or colleagues. To help you out, we came up with this promotion so you could easily squeeze in a quick lunch downtown if you have to commute in. The only catch – you have to use a ParkPlus cell phone account to get the deal, but that’s no biggie, considering how easy and convenient it is.

Holiday Elves Campaign

Find an Elf, Get Free Parking

Our parking elves were out again this year spreading cheer during the holiday season to everyone they could find! In December we sent the CPA elves to Kensington Village, 4th Street SW, Inglewood and 17th Avenue to spread the spirit of the holidays by giving away over 800 free parking sessions.

Environmentally Friendly Facilities

Sustainable Technology and Parking Options

We continue to upgrade our facilities so they leave a smaller environmental footprint. Last year, we retrofitted one of our entire parkades with LED lights that are on motion sensors, which has reduced our energy consumption in that facility by 10% so far. We also began piloting having the lights on motion sensors in one of our other parkades in November of last year.

Focus on Safety

Promoting a Safe and Healthy Work Environment

We have established a comprehensive safety program that promotes a safe and healthy working environment across departments. This work is supported by a dedicated safety committee comprised of staff members from across the organization. On our 2016 internal safety audit, we blew past our 80% goal to achieve a score of 94%.

Professional Development

Training Our Staff

Our employees are the backbone of our success. It is absolutely critical that our staff members are well trained and have the competencies and abilities to take on new roles in the company. We continued to expand the training opportunities offered to our staff last year.

Recognition Program

Kudos for Colleagues

At the CPA, we believe in the culture of ‘thank you’. We say it often and we mean it each and every time. In 2016 we continued our peer-to-peer recognition program, Kudos, so that each of our team members can reward anyone else in the organization for going the extra mile with the gift of kudos points.

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